On June 3rd 2014, Dialogue, Hubspot and Amárach launched the new discipline of Inbound Marketing to Ireland. ‘The Power of Me’ Pow Wow was a gathering of Irish business owners, academics, marketers and inbound practitioners who recognise that today’s consumer doesn’t trust business as they used to.
Today’s consumer is far more likely to seek unbiased advice from their friends, family and or colleagues. They do not appreciate interruption. They are overwhelmed and time starved and need their problems solved fast and with relevancy.
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