The Six Marketing Metrics

Your boss actually cares about

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As marketers, we work tirelessly to move the needle on what often seems like  unending list of metrics. We analyse website visits, conversion rates, generated leads per media, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on. When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.

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